Bull Falls Harley-Davidson® | Rothschild, WI | New & Pre-Owned Harley-Davidson® Sales, Service, & Financing
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Latest Reviews

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Jason Staszak
1/5/2022
I had a really good experience in the store every body was really nice
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Peggy Murphy
1/3/2022
Actually EVERYONE in your store is amazing. (BTWI think the word amazing is overused but I couldnt think of any other word to describe the service I get at your store). I have been in there a few times to purchase items both for myself and gifts for other people. I have ordered clothes on line too. Each one of my visits to your store or communication via phone has been met with nothing but professionalism, kindness, and the willing to go above and beyond! That isnt something you see much in todays world. First Class all the way! (Employee: Motorclothes Associate)
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Ken Anderson
1/3/2022
Pookie was filling in at clothing and was entertaining as always. Cora checked me out for my purchase. We were just a group of guys checking out another dealer. We had a fun day. Nice bike inventory on hand. (Employee: Pookie Rosa, Cora Glass)
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Ted Aarrestad
12/31/2021
excellent customer relations (Employee: Cora Glass)
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Perry M Frahm
12/29/2021
Bought 2 new Harley's from Matt and the team Great people to buy from and service was amazing (Employee: Matt Van Tassel)
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Mark Macon
12/27/2021
Always has the warmest smile and very friendly. I look forward to seeing her at the front desk whenever I come by. Thanks for making my trips worth it (Employee: Brienna Walker)
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Christopher Mitchell
12/24/2021
Super friendly staff, helped me find last minute Christmas gifts and new to this store, basically welcomed with open arms, definitely will recommend to fellow riders and friends! (Employee: Pookie Rosa)
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Todd Humleker
12/21/2021
I brought my bike in for some service, new parts, paint protection, and storage for the winter. Marcus was great with helping me set up the service and storage. Chris helped me find the parts I was looking to put on the bike. Jose help with getting a paint protection agreement for my bike. And Mike always has a smile on his face and is ready to help you or find the person who can. I have always been greeted with a smile and everyone is there to help you. Great place to stop if you're traveling by the area. Great dealership because of the employees. (Employee: Chris Nollenberg, Jose Hunt, Mike Matter, Marcus m)
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Kevin Jensen
12/21/2021
Every time I have worked with Al and Chris it has been a pleasure. Very knowledgeable at what they do. (Employee: Al Wildenberg)
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John Napierala
12/20/2021
I consider this my second home always taken care from sales,parts,service,clothes,accessories and a very important part of the HD experience is the B.S.. biker socializing !!! (Employee: Al Wildenberg, Chris Nollenberg, Alex alex, Barty Crowell, Brienna Walker, Cora Glass, Dixie Kinnard, Erik Vandervest, Jesse The Man in the Back, Joe LaFortune, Jose Hunt, Marcus m, Matt Van Tassel, Meyer Just Meyer, Dan Vogel, Mike Matter, Pookie Rosa, Riley Moscherosch)

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Welcome to

Bull Falls Harley-Davidson® of Wausau

We are a certified new Harley-Davidson dealership located in Rothschild, Wisconsin. Now under new ownership and looking forward to serve the Wausau and surrounding areas with all of our Harley-Davidson services. We stock all types of new Harley-Davidson motorcycles for sale: Touring (Road Glide, Street Glide and Ultra), Cruiser, CVO, Softail, Sportster, and Street. We sell Harley-Davidson trikes, too! If we don’t have the bike you want in stock, don’t worry. Just check out our full lineup of available Harley-Davidson models. Looking for an older model? We’ve got you covered with a huge selection of pre-owned Harley-Davidson motorcycles for sale. Of course, we know Harley-Davidson is more than a motorcycle brand; it’s a community. That’s why we also offer Riding Academy courses, carry Harley-Davidson merchandise, and even host meetings for the Central Wisconsin H.O.G. Chapter. So contact us today, whether you’re looking for a new motorcycle, service or parts for your current bike, or just fellow Harley enthusiasts. Bull Falls Harley-Davidson® is your one-stop source for the Harley-Davidson lifestyle.

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Best of Marathon County 2020 - Motorcycle Dealer