Bull Falls Harley-Davidson® | Rothschild, WI | New & Pre-Owned Harley-Davidson® Sales, Service, & Financing
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Latest Reviews

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Tracie Rajek
6/14/2024
I cant express how thankful I am for the quick response from the Service Team! My Softail developed an oil leak I couldnt find. Riley got me in the next day and the team was able to fix the problem. But it doesnt stop thereRiley actually listened to me while I talked his ear off. He knew I was about to embark on a cross country journey and he made sure my bike was ready and in good operating condition, including much needed tires and a burnt out turn signal bulb. Thank you for helping me get back on my healing journey! (Employee: Riley Moscherosch)
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Kevin Stanton
6/14/2024
GIANT SHOUT OUT to the Bull Falls HD service team. I developed a front fork oil leak on the ride up north. With 1 phone call they got me in for service in 20 minutes and 2.5 hours later I was back on the road. They saved my trip!!
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Brett Thebo
6/1/2024
Nice, friendly people and good fast service hope the new bike treats me good and will be back to meet the team ..thanks again for the nice ultra classic
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Bryan Kriehn
5/26/2024
Very informative and knowledgeable with the hd line.he helped me decide which bike was best for me since I was stock between 2 model's. Much appreciated the experience. (Employee: Dustin Perry)
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John Napierala
5/1/2024
Great HD dealer I am always treated with professional and friendly service always great to visit ! (Employee: Barty Crowell, Carmen Dittenbrenner, Cora Glass, Dan Vogel, Dave Firkus, Dixie Kinnard, DMC C, Duane K, Dustin Perry, Emi Engle, Erik Vandervest, Jesse The Man in the Back, Joe LaFortune, Jordan Langmayer, Jose Hunt, Marcus m, Meyer Just Meyer, Morgana Mouzon, Riley Moscherosch, Ronzo The Amazing, Ryan Ryan, Seth Mathews , Tom Tom)
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michael krueger
4/29/2024
Nothing but professionalism from Dustin and Ryan in sales. They got me to the bike I wanted. Thanks guys A big 5 stars from me (Employee: Dustin Perry)
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robert wheatley
4/23/2024
Dustin many thanks for getting the ball rolling ,and setting me up with Ryan a most capable sales professional. My visit was fantastic everyone was first rate the store is a class act. Many thanks to all . Bob W.
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Stanley Brown
3/30/2024
An incredible experience all the way around. I just bought my second bike from Bull Falls and won't shop anywhere else. I've listed a few of the folks I've worked with the most but the entire team is amazing. I feel like part of the family every time I walk in the door (Employee: Emi Engle, Cora Glass, Marcus m, Jose Hunt)
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Jeff Flees
3/27/2024
Thank you
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Jeff Flees
3/27/2024
Thank you to Bull Falls Harley Davidson of Wausau for the great experience. We enjoyed working with you. Your professionalism and friendliness made us feel welcome and you are knowledgeable of your product. Thank you for working hard to make us happy and the bikes ready for the new season. (Employee: Morgana Mouzon, Erik Vandervest, Joe LaFortune, Jose Hunt)

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Welcome to

Bull Falls Harley-Davidson® of Wausau

We are a certified new Harley-Davidson dealership located in Rothschild, Wisconsin. Now under new ownership and looking forward to serve the Wausau and surrounding areas with all of our Harley-Davidson services. We stock all types of new Harley-Davidson motorcycles for sale: Touring (Road Glide, Street Glide and Ultra), Cruiser, CVO, Softail, Sportster, and Street. We sell Harley-Davidson trikes, too! If we don’t have the bike you want in stock, don’t worry. Just check out our full lineup of available Harley-Davidson models. Looking for an older model? We’ve got you covered with a huge selection of pre-owned Harley-Davidson motorcycles for sale. Of course, we know Harley-Davidson is more than a motorcycle brand; it’s a community. That’s why we also offer Riding Academy courses, carry Harley-Davidson merchandise, and even host meetings for the Central Wisconsin H.O.G. Chapter. So contact us today, whether you’re looking for a new motorcycle, service or parts for your current bike, or just fellow Harley enthusiasts. Bull Falls Harley-Davidson® is your one-stop source for the Harley-Davidson lifestyle.

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Best of Marathon County 2020 - Motorcycle Dealer