Bull Falls Harley-Davidson® | Rothschild, WI | New & Pre-Owned Harley-Davidson® Sales, Service, & Financing
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Latest Reviews

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SAMUEL TOMASZEWSKI
6/1/2023
Absolutely amazing experience with such a short notice for Emi to get us set up and rolling before the end of the day of purchase. The whole staff are extremely friendly can't wait to visit again for all the finishing touches! (Employee: Emi Engle)
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Roy Kloth
6/1/2023
My wife and I went to Bull Falls Harley Davidson to look at trikes for a future purchase. We were greeted by Emi and she showed us around, the different trikes she showed us were wonderful. just to make a long story short, by the time we were done there we had bought a trike that we were looking at. The entire staff was great and we were treated like family. We were showed around the entire building and met with the whole team there. I have to say it was a great experience. If you need a Harley this is the place you want to buy from. Great Job everyone. (Employee: Emi Engle)
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Joyce Koeppl
5/28/2023
Emi is awesome. Teased so much about buying the Road Glide 3. Checked this unit for over 3 weeks. Finally tried & got itwas so shocked, terrified, petrified & overwhelmed that at my request was kept quiet until I mentally could handle. She taught me all the information I needed & made sure I truly was ready to drive. Im so grateful to all she did & also the rest of the folks working there as all have been helpful too in other ways. (Employee: Emi Engle)
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Roy Kloth
5/27/2023
I went to Bull Falls Harley Davidson just to look at trikes. Emi did a wonderful job talking to us about the different bikes that they had in stock, as I said I went there to look. By the time we were done talking she had me buying a trike. I could go on and on but the service you get there is amazing. The rest of the staff there was awesome as well, I felt right at home. Thank You all. (Employee: Emi Engle)
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Francisco Otero
5/25/2023
From the moment we walked, we were greeted at the door and were directed to a salesman to personally help us. Matt listened to what i wanted and helped us find the bike that suited our needs. He was very patient and helpful. Everyone else was as well. From the financing department to parts service and apparel . Would definitely recommend. Ultimately i got the bike i wanted and am very happy with it
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Francisco Otero
5/25/2023
From the moment we walked, we were greeted at the door and were directed to a salesman to personally help us. Matt listened to what i wanted and helped us find the bike that suited our needs. He was very patient and helpful. Everyone else was as well. From the financing department to parts service and apparel . Would definitely recommend. Ultimately i got the bike i wanted and am very happy with it
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Mark Partridge
5/25/2023
Rode away with my new to me bike and when I got home, I found that the antenna was broken, easily missed by both me and salesman Matt. I called them and they said to bring it back, I did and it was super fast service, they had the broken one off and a new one on before I could make it back out to the bike. Great group of people.
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Tammy Bergeson
5/22/2023
Bought a new 2022 Trike. Emi was very helpful and pleasant to work with. Answered my questions and worked with my schedule. Thank you. (Employee: Emi Engle)
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Kenneth Gilbertson
5/21/2023
10 out of 10 service! (Employee: Calvin Hobbes)
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John F Kestly
5/20/2023
Very knowledgeable and eager to help. (Employee: Matt Van Tassel)

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Welcome to

Bull Falls Harley-Davidson® of Wausau

We are a certified new Harley-Davidson dealership located in Rothschild, Wisconsin. Now under new ownership and looking forward to serve the Wausau and surrounding areas with all of our Harley-Davidson services. We stock all types of new Harley-Davidson motorcycles for sale: Touring (Road Glide, Street Glide and Ultra), Cruiser, CVO, Softail, Sportster, and Street. We sell Harley-Davidson trikes, too! If we don’t have the bike you want in stock, don’t worry. Just check out our full lineup of available Harley-Davidson models. Looking for an older model? We’ve got you covered with a huge selection of pre-owned Harley-Davidson motorcycles for sale. Of course, we know Harley-Davidson is more than a motorcycle brand; it’s a community. That’s why we also offer Riding Academy courses, carry Harley-Davidson merchandise, and even host meetings for the Central Wisconsin H.O.G. Chapter. So contact us today, whether you’re looking for a new motorcycle, service or parts for your current bike, or just fellow Harley enthusiasts. Bull Falls Harley-Davidson® is your one-stop source for the Harley-Davidson lifestyle.

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