Bull Falls Harley-Davidson® | Rothschild, WI | New & Pre-Owned Harley-Davidson® Sales, Service, & Financing
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Latest Reviews

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Scott Firkus
Ive been to bull falls before I was a Harley owner and Nick was always willing to just chat. Not as a salesman but as a friend. That means a lot. When it came time Nick was very knowledgeable and informative. This made purchasing from Bull Falls a great experience. I highly recommend Nick. (Employee: Nick Krohn)
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Keith Cole
For many years Ive wanted to relive and earlier dream to own an FLSTC. For reasons unknown I came across an opportunity to own one. The only issue was it required an 18 hour drive both ways to secure the deal. While the drive was daunting working with the professionals at Bull Falls was a true pleasure. All the team members were courteous and professional, and all clearly have a passion for customer satisfaction and the Harley brand. No matter where you live, if you are contemplating the purchase of a new or used Haley product, contact or visit the team at Bull Falls, youll be glad you did. (Employee: Nick Krohn, Adelle Paul, Cora Glass, Jose Hunt)
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Mike Gile
Excellent sales personal. Answers question and kind.
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Tracy Messerschmidt
Passing through on my home from vacation and had to stop at the Harley dealership as Ive never been there before. So glad I did. Was looking at Jackets when Adelle came over to help assist me. She asked me what kind of riding I do and how long do I go into the season. She was extremely helpful and knowledgeable. She helped me try on a few jackets and I finally settled with the insulated FXRG liner jacket and the cold weather jacket and just last week I put it to the test. Was riding in 49 degree weather and I was totally warm. Great choice and Im extremely happy with the purchase. Thanks Adelle for all your help.
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Michael Daninger
Thanks, Matt for the help with my new girl!! (Employee: Matt Van Tassel)
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Ray Koeppl
Very friendly saiesman was up front with everything on the sale of my 2003 Road Glide (Employee: John Mijal)
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Vincent Paradiso
Very professional, easy to understand, represents bikes in a very truthful way, paper work and shipping went much better than I had expected , happy with the product and the dealership! (Employee: Matt Van Tassel, Jose Hunt)
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Carrie Jakusz
Always friendly and plenty of people to help.
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Brian bessette
For getting me spark plugs for my 2001 Heritage And for helping me out with telling me about the issue Im having with my bike all I need is some seafoam from lack of use from previous owner thanks guys definitely know where Im getting my next bike (Employee: Tim Borchardt)
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I stop in here on my way through a few times throughout the year and have never had a bad experience and have always had excellent customer service!!!!

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Welcome to

Bull Falls Harley-Davidson® of Wausau

We are a certified new Harley-Davidson dealership located in Rothschild, Wisconsin. Now under new ownership and looking forward to serve the Wausau and surrounding areas with all of our Harley-Davidson services. We stock all types of new Harley-Davidson motorcycles for sale: Touring (Road Glide, Street Glide and Ultra), Cruiser, CVO, Softail, Sportster, and Street. We sell Harley-Davidson trikes, too! If we don’t have the bike you want in stock, don’t worry. Just check out our full lineup of available Harley-Davidson models. Looking for an older model? We’ve got you covered with a huge selection of pre-owned Harley-Davidson motorcycles for sale. Of course, we know Harley-Davidson is more than a motorcycle brand; it’s a community. That’s why we also offer Riding Academy courses, carry Harley-Davidson merchandise, and even host meetings for the Central Wisconsin H.O.G. Chapter. So contact us today, whether you’re looking for a new motorcycle, service or parts for your current bike, or just fellow Harley enthusiasts. Bull Falls Harley-Davidson® is your one-stop source for the Harley-Davidson lifestyle.

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Best of Marathon County 2020 - Motorcycle Dealer