Ryan
Sales Associate
Joe LaFortune
Sales Manager
Joe, aka "Josie" is our Bull Falls sales manager. Josie started his career in sales in 2001 and joined the Harley-Davidson sales family in 2013. In his spare time Josie enjoys spending time with his wife, his twin son and daughter and his 2 enormous St. Bernards!
Jose
Finance
Jose has been with H-D for 18 years in both Sales and F&I. He was born and raised in Central Wisconsin and is married with 3 beautiful daughters. Jose is not only passionate about Harley-Davidson's but loves classic cars as well!
Dan
Purchasing/Delivery
Dan has the unique job of both purchasing pre-owned inventory and delivery/pickup. He is a crucial part of the Bull Falls HD team and helps keep our ever changing inventory exciting and competitive.
Dave
Master Technician
Dave is originally from Central Wisconsin and recently moved back to the area. Dave graduated from MMI and started his HD career in the original Grand Avenue HD in Wausau almost 25 years ago! Dave has a wealth of knowledge and brings an incredible amount of experience to our tech team!
Joshua
Detailer
Riley
Service Manager
Riley grew up in Merrill but got to do plenty of traveling when he joined the U.S Marine Corp. After serving 4 years active duty Riley attended Motorcycle Mechanics school for Harley-Davidson. In his spare time Riley plays the guitar, writes music and loves to ride.
Ryan
Service Writer
Ryan is a Wausau native with a passion for riding. Ryan currently enjoys taking his Dyna out on the backroads of Wisconsin as often as possible. With over 20 years in service experience Ryan brings us a wealth of knowledge!
Seth
Technician
Seth has been wrenching for over 20 years and can't imagine life without two wheels. Seth graduated from MMI and has been enjoying the greaser life ever since!
Ronzo
Detail Specialist
Ronzo The Amazing has been sharing his mad skills for the past 12 years and it SHOWS! Ronzo works magic on any motorcycle he touches. Expect to be amazed.
Isabella
Parts Associate
DMC
Parts Associate
Dylan is passionate about all things Harley-Davidson. He is an avid rider and loves the summer months to get out on the road.
Andrea
Motorclothes Manager
Carmen
Motorclothes Associate
Carmen has been riding most of her life and has passed that love on to both her adult son and daughter! Carmen has been a professional stylist for years and loves to bring her keen sense of beauty and style to our MotorClothes department.
Lisa
Motorclothes Associate
Tessa
Motorclothes Associate
Reggie
Director of Morale
Erik Vandervest
Owner
Erik has been riding since he was 5 years old, growing up on dirt bikes and moved up to his dad’s 1973 Shovel Head when he was 16. His favorite ride was going up through the Colorado Rockies with his wife Amy on a Heritage Softail. He has enjoyed sharing his passion for Harley-Davidson since 1998.