Bull Falls Harley-Davidson® | Rothschild, WI | New & Pre-Owned Harley-Davidson® Sales, Service, & Financing
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Meet the Team


Joe LaFortune

Sales Manager

Joe, aka "Josie" is our Bull Falls sales manager. Josie started his career in sales in 2001 and joined the Harley-Davidson sales family in 2013. In his spare time Josie enjoys spending time with his wife, his twin son and daughter and his 2 enormous St. Bernards!

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Jose has been with H-D for 18 years in both Sales and F&I. He was born and raised in Central Wisconsin and is married with 3 beautiful daughters. Jose is not only passionate about Harley-Davidson's but loves classic cars as well!

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Matt Van Tassel

Sales Associate

Matt moved his family here from California to enjoy the peace and outdoors Wisconsin can give them. He is a dedicated husband and father and part of our Bull Falls Dyna Club! Matt has a passion for riding that carries over into his passion for getting you on 2 wheels of your own!

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John Mijal

Sales Associate

John is a Wisconsin native and is very active in our local Elks Club. Giving back to the community is high on his priority list. John and his wife are empty nesters that take advantage of beautiful Wisconsin summers. John loves camping, traveling and patronizing the many Supper Clubs in Wisconsin.

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Nick Krohn

Sales Associate

Nick's world revolves around motorcycles, stereos, and cameras! If he's not working or sleeping, he's in his shop surrounded by great friends or of course, riding one of his motorcycles!

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Dan has the unique job of both purchasing pre-owned inventory and delivery/pickup. He is a crucial part of the Bull Falls HD team and helps keep our ever changing inventory exiting and competitive.

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Riding Academy


Lead Coach & Master Technician

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Riding Academy Coach

Barty has been a life long gear head and wrenches in his spare time. His passion for anything mechanical and his love for the smell of exhaust made Harley-Davidson a perfect fit for him! Barty is one of our Riding Academy coaches and has recently fallen in love with Adventure Touring bikes and everything off road riding has to offer!

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Service Manager

Riley grew up in Merril but got to do plenty of traveling when he joined the U.S Marine Corp. After serving 4 years active duty Riley attended Motorcycle Mechanics school for Harley-Davidson. In his spare time Riley plays the guitar, writes music and loves to ride.

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Service Writer

Marcus has been in the automotive industry for over 20 years and has a passion for riding. When he's not out on his '13 Street Glide you can find him out camping with his lady and their 5 children.

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Service Writer

Ryan is a Wausau native with a passion for riding. Ryan currently enjoys taking his Dyna out on the backroads of Wisconsin as often as possible. With over 20 years in service experience Ryan brings us a wealth of knowledge!

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Level 5 Master Mechanic

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Level 2 Technician

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Certified Technician

Alex served 15 years in the U.S Army and has ben wrenching even longer. His passion for anything on wheels has been life long. Alex and his family relocated to Wisconsin from Hawaii and have been enjoying our beautiful back roads and rural living.

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Seth has been wrenching for over 20 years and can't imagine life without two wheels. Seth graduated from MMI and has been enjoying the greaser life ever since!


Detail Specialist

Ronzo The Amazing has been sharing his mad skills for the past 12 years and it SHOWS! Ronzo works magic on any motorcycle he touches. Expect to be amazed.

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Dylan loves being on 2 wheels! He is part of the Bull Falls Dyna Club and his love of H-D brought him to our Bull Falls Family.

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Parts and Accessories


Parts Manager

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Parts Associate

Dylan is passionate about all things Harley-Davidson. He is an avid rider and loves the summer months to get out on the road.

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Parts Associate

Ben is a Wausau native who loves his SICK 2012 Road King and getting out in the wind. Ben spends most of his down time with his fiance', Hailee, and his Rotty pup named Harley!



MotorClothes Manager

Before the singer who became known as Adelle, there was THE ORIGINAL Adelle. A Bull Falls treasure, Adelle knows how to hook customers up with the perfect Harley outfits and riding gear. Make sure to brighten your day by saying "hi" to her when at Bull Falls.


Motorclothes Associate

Carmen has been riding most of her life and has passed that love on to both her adult son and daughter! Carmen has been a professional stylist for years and loves to bring her keen sense of beauty and style to our MotorClothes department.


MotorClothes Associate

Cora Rides a Sporty and marches to the beat of her own drum! Cora's sense of style and ability to retain merchandise information amazes all of us! Cora is our "go to" for any information about any merchandise on the floor. She might be tiny but she is MIGHTY! Cora rides with her fiance' and a pack of mighty men and isn't the least intimidated! Stop in and say hello. You will always get a big, beautiful smile!

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Erik Vandervest


Erik has been riding since he was 5 years old, growing up on dirt bikes and moved up to his dad’s 1973 Shovel Head when he was 16. His favorite ride was going up through the Colorado Rockies with his wife Amy on a Heritage Softail. He has enjoyed sharing his passion for Harley-Davidson since 1998.

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Dixie Kinnard


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Pookie Rosa

Director of Marketing and Events/Riding Academy Manager

Pookie loves making people laugh, the outdoors, riding, kayaking, playing/singing, and all things marketing. Pookie is married and together she and Scott (who also happens to be the other half of our marketing department) have 6 boys. Fun Fact: Pookie created the infamous Bull Falls "Scare Door". Beware!

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Scott was a journalist for 16 years before entering the marketing world in the non-profit sector. Now he is part of our Bull Falls H-D family! Scott is married to Pookie and together they are the dynamic duo that make up the Bull Falls Marketing Dept. Together they have 6 boys and never a dull moment!

Kiel Morgan

Parts & Service Director

With 11 years HD experience, Kiel knows a little something about Harley! Kiel currently owns 3 FXR's and rides whenever he gets the chance.

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Best of Marathon County 2020 - Motorcycle Dealer